Launched in New York City in 2007 and delivered nationwide, BluePrint was designed with the goal of making raw foods and juice cleansing adaptable into even the busiest of lifestyles.Ī pioneer in the modern juice cleanse category, the BluePrint brand has attained significant growth in the U.S. The line includes BluePrintCleanse, a raw juice cleanse program designed to detoxify the body BluePrintJuice, a line of juice beverages and BluePrintBar, a raw fruit and nut bar. Irwin Simon has put together a tremendous team, and we look forward to working alongside them to create a successful partnership."īluePrint is a marketer and manufacturer of raw, organic cold-pressed fruit and vegetable juices and juice beverages. "Hain Celestial's commitment to supporting a healthy lifestyle is reflected in their portfolio of products, and they are the ideal partner with whom we can grow and expand the BluePrint brand. "We are absolutely thrilled to join the Hain Celestial family of brands and take our business to the next level," commented Zoe Sakoutis, founder, and Erica Huss, co-founder. We welcome BluePrint's founder, Zoe Sakoutis, and co-founder, Erica Huss, along with Chief Operating Officer, Jim DePietro, and the entire team on the east and west coasts and look forward to growing BluePrint brand into a global business." "We plan to leverage the BluePrint brand across our portfolio and create a larger retail presence for the BluePrint brand. Simon, founder, president and CEO of Hain Celestial. The acquisition of BluePrint, a market leading brand that offers innovative products and programs, provides Hain Celestial with the opportunity for expansion into the premium raw juice category," said Irwin D.
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"We see great potential with the BluePrint brand as consumers increasingly seek the benefits of the nutrients, enzymes and fresh taste of raw juice. 91 11999 (0.56/Fl Oz) FREE delivery Sat, Jun 10 Small Business RAW generation 3-Day Lower Sugar Detox Cleanse - Boost Digestion & Eliminate Bloating/Detox Gut, Colon, Liver/Less Sugar & 47g Protein Daily/Non-GMO, 100 Plant-Based Juices (18 Count) 3-Day Cleanse 12 Ounce (Pack of 18) 582 11999 (0.58/Fl Oz) List: 139.
Details of the transaction were not disclosed. The BluePrint brand generated approximately $20 million in sales in calendar year 2012 and is expected to be accretive to Hain Celestial's earnings in 2013. The Hain Celestial Group, Melville, NY, has closed the acquisition of BluePrint brand, a nationally recognized leader in the raw juice category based in New York City.
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